Google updates when 4 attribution models will be retired Google will start to retire four rules-based attribution models in Ads…
GA4 gives marketers choice in Google Ads conversion credit eligibility Google is rolling out changes that will give advertisers better…
Microsoft rolls out predictive targeting to all advertisers The Microsoft Audience Network has moved predictive targeting to general availability. Following…
Master CTV advertising: A guide to launching your best campaigns by Cynthia Ramsaran In this webinar, get the scoop on…
Instagram Ads on Reels now available to more marketers Meta is extending its Ads on Reels pilot to a wider…
Google SGE snapshot carousel: 4 winning SEO strategies in B2C, B2B Google introduced its new AI-powered Search Generative Experience (SGE) on…
How to use location-specific authority content for SEO People do business with brands they know, like and trust. The larger the…
SEO during website development and post-launch: Key considerations Building a website or changing platforms involves plenty of moving parts. One…
Here’s why Flutterwave accounts were frozen in Kenya From a fraudulent betting company in Nigeria to aggrieved customers, and a…
The future of loyalty: Metaverse, AI and post-pandemic challenges by Comarch Our understanding of customer relations has undergone a remarkable…
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