Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to websites, text, images, featured snippets, and videos. “SERP” has been used in search marketing for more…
The post From SERPs to CHERPs: Generative AI results need their own name appeared first on Content Krush.
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